![]() ![]() Evony takes its inspiration from Civilization, the classic Sid Meier series. It's not just the advertising that has got the internet up in arms, however – the game itself has drawn criticism from many quarters. then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth," he wrote last week. "Thanks for showing us what it means to take advertising on the internet to the absolute rock bottom. ![]() until, finally, it was simply advertising itself by showing a pair of breasts. But the way the game has been marketed has created a bit of a stir: the games marketer Bruce Everiss has charted the volume of spam being sent by its creators, while Jeff Atwood, a US programmer and blogger, has documented the ads' increasingly racy nature – from a simple medieval warrior promising the game would be "free forever", through a string of increasingly racy images. On the surface, Evony is a pretty standard online strategy game – a simulation in which players take the role of a medieval noble who must build up an empire. If you've been anywhere near the internet in recent weeks, you may well have noticed the vast number of promotions for a game called Evony – campaigns on websites featuring buxom fantasy queens countless Google ads and (more disturbingly) millions of spam comments left on blogs. ![]()
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